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Take A Look At These 33 TikTok

May 30, 2023May 30, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

A hair bedazzler, a sunscreen that can double as a makeup primer, and a hot tool that'll give you *perfect* beach waves — I can see why these products are as popular as Glinda from Wicked.

BuzzFeed Staff

Check it out on TikTok here!

This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeye's chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. My oily skin and I can not live without this. 10/10 recommend.

Promising reviews: "When I first got into makeup, I tried the drugstore setting sprays and they did nothing for my makeup. I thought I was doing my makeup wrong or my combo skin was keeping it from staying on my face. During the midst of me discovering Urban Decay and being completely obsessed with it. I decided to try this spray. Best decision ever! Complete game changer for me. I know it’s snooty, but I’ll never try another setting spray. If I have to sell a kidney then so be it, I will have this spray! Glad to have found it for a cheaper price on Amazon!" —Jennifer

Get it from Amazon for $16+ (available in two sizes).

Promising reviews: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few-years-old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin R.

"What is this sorcery? I’m pretty sure it’s just straight up whatever liquid comes out of a unicorn when it happy cries. I have scars, stretch marks, and acne that are healing or disappearing literally overnight. It’s hands down some of the best stuff I’ve ever gotten my hands on. Thank you magical wizard for creating this supernatural concoction, you can now have all of my money. If only I’d taken some before and after pictures to capture the results!" —Purpleflowerseverywhere13

Get it from Amazon for $9.99.

See this stuff in action on TikTok here.

BuzzFeed Shopping editor Natalie Brown says, "I have oily, acne-prone skin and use a prescription retinol to control things, which means I MUST use sunscreen on my face every day. My mom, who had been using this Supergoop stuff the whole time, got me a bottle of this cult-favorite for Christmas last year (moms do know best sometimes!!). I couldn't be happier with it! A dime-size amount covers my entire face, because it's translucent it leaves absolutely no white cast, and 10 minutes after putting it on, my face just feels like I applied a little bit of a nice moisturizer or makeup primer, not anything that's grease-central, like sunscreen usually is. It does pill if I put it on too soon after my morning topical acne prescription, but as long as I give that script about five minutes to sink in, I have no issues. I've been impressed by the way my matte foundation glides over it, looks with it, and lasts with it."

Promising review: "I can't live without this sunscreen anymore. Very easy to apply, gives a nice finish to my face after a skincare routine. It has a very pleasant finishing touch so I've been using it instead of a primer. It is invisible so no worries about the white cast at all. Can't recommend it enough." —Napassawan M.

Get it from Amazon for $18+ (available in two sizes).

Promising reviews: "My hair had so much breakage from coloring it so much over the years and I was on the verge of completely shaving it. I saw one of God’s favorites on TikTok with the hair of a goddess suggest this stuff. All I can say is, wow! This cream must have been dropped from Heaven because it has saved my fried hair. Worth every penny, with this stuff, you too can be one of God’s favorites." —Kirstin

"I have used this product three times so far and have noticed a significant difference in my hair. I had my hair colored and experienced dryness and breakage. This product was recommended by a YouTuber, so I gave it a try and am pleased. Initially, I used it every three to four days and will now use every seven days. I feel this product has made a huge difference with shedding, tangles, dryness, and breakage. I finally found something that works for my coily, 4c hair." —Tasha

Get it from Amazon for $30.

And check out our full review of Olaplex No. 3 here.

Promising reviews: "Not gonna lie, I was skeptical that this could help me. A few months ago, I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter, but now it’s warm, so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So, I ordered a tube. Used it twice now and OH. MY. LANTA. For months, my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft, but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment. —Beth

"Amazing — truly as good as TikTok said it is. I had to quarantine a few months ago, and I ended up experimenting (frying) my hair out of boredom. I used this mask one time, and the difference it made was ASTRONOMICAL (lol). Seriously though, this stuff is good. Keep in mind it’s a mask you def need to rinse out!" —Kristy B.

Wow, dang, now I want this. Someone hide my wallet...or don't.

Get it from Amazon for $7.29.

Oh, and check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I loved this stuff; it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $12.99.

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc.) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh. I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat

Get it from Amazon for $6.99 (also available in a set of two).

Promising review: "I love these so much. Since I impulsively cut my hair I’ve been struggling to feel confident in myself. I decided to try out hair extensions for the first time and was looking for something on the cheap side and after watching many YouTube and TikTok videos, I decided that this brand was by far the best option I’d seen. I simply do not regret this buy. They blend in seamlessly with my hair, they're a beautiful color, and I'm so excited to style them considering it’s 100% real hair. Another plus is how easy they are to use. My first time putting in extensions and although I could probably do better, they still look so cute!! If you’re looking for some more affordable CUTE AND GOOD QUALITY extensions I definitely recommend these! :)" —Emily

Get a set of seven from Amazon for $43.99+ (available in 41 lengths/densities and 32 colors).

Yep, that's me up there. I love a little synthetic wig because they're always like $20 so I can get like five of 'em and have five different hairstyles for the price of one human hair wig. My hair is shoulder length right now, which I love, but sometimes, ya girl wants a little Beyoncé type hair. Synthetic wigs are so easy, quick, and a great protective style. I don't like to put heat on my hair much, so I like to grab synthetic wigs in the exact style I want so I can go from straight to curly to wavy in a week without damaging my hair. I can also do my hair in like five minutes.

This wig is my current go-to, I'm obsessed. It's so freakin' cute and half wigs allow you to leave some of your hair so it can look as natural as possible, which I love because I'm not really talented with the frontal style wigs and glueing 'em down (if anyone wants to teach me I'll love you forever). This wig is literally so easy to manipulate and I found it on TikTok! I think it's my summer style because I love me some big hair. I don't have to worry about my hair getting frizzy which is huge for me because the moment I sweat my gorgeous curls become a big frizzy mess and end up in a bun. Remember this is synthetic so it won't last you forever. I just bought a second one after wearing my last one for, like, three months. Synthetic or not, it still looks and feels amazing and it's very full.

Get it from Amazon for $19.53+ (available in 10 colors).

Promising reviews: "My eyebrows have been the bane of my existence since I over tweezed them when I was in high school. I’ve been super insecure about them for years and overcompensated by filling them in on a daily basis. I tried Grande brow after seeing good feedback on TikTok, and honestly, I am noticing the difference! They say to give it four weeks to really see the difference, but I was already seeing it by week two! I’m excited to see this growth and will definitely keep using it!" —Shelby M.

"Ya'll. This stuff actually works. The first couple of months I felt like I was applying this clear magic liquid to my brows wondering if it's actually doing anything. Then one day, I got home and washed my face and for some reason, I couldn't get the rest of my eyebrow pencil off — IT WAS MY ACTUAL EYEBROW! I didn't realize how full they had gotten. I feel so much more confident without any makeup on and don't use nearly as much brow filler as I used to. I use it on my eyelashes, too, and they grew faster than the brows. Wish I would've taken before and after pictures. It's worth the money!" —Alyssa Glenville

Get it from Amazon for $38+ (available in six styles).

Promising reviews: "I'm so glad someone came up with an affordable product for people like me that have a very thin line for eyebrows due to YEARS of pulling them out. In my childhood years, I had (what I thought) were 'thick' full eyebrows. I spent years pulling them out to have a thin brow (wish I still had them). Now that I'm older (I'm 53), they stopped growing back where I NEEDED them to grow and only grew where I don't want to grow. I can't afford to microblade so this product adds a brow to where I have NONE and darkens the fine line I have. I do have to leave it on twice as long as it's recommended. I just wash my face around my brow area and it will last for at least 48 hours (some times longer) for me. I'm sure it does better for someone who actually has brows and just needs areas to be darker and fuller. I love it." —Robin T.

"Does what it’s supposed to. I love it!! I just peel it off before walking out the door and it lasts about 3–4 days on average. I’ll definitely be reordering. I’m here because of TikTok, btw." —Jessica W.

Get it from Amazon for $13+ (available in four shades and three sizes).

Hey, hi, yes, that's me up there. This gloss is without a doubt my go-to. I have one in every purse I have. To say I can't live without it is an understatement (yes, I'm fully aware that I'm dramatic). I love this gloss and whenever IDK what lip to wear, this one always is my default.

Promising review: "TikTok made me buy this. And I am so glad I did. It feels so moisturizing, and the color fits my skin color so well. I could wear this all day. And it lasts so well. Not tacky or too sticky. Will be buying more." —Shalyssa

Get it from Amazon for $4.97 (available in 36 colors and in multipacks).

Watch TikTok makeup guru Mikayla Nogueira review and apply these lashes here.

Promising review: "I am 25-years-old, and I don’t use false lashes mostly because I can’t figure out how to wear them without making them look awful. My hands shake a lot, and my eyes water a lot, so it’s difficult for me to wear lashes. I saw a TikTok video about these and decided to give it a shot. Although the smaller pieces were slightly difficult to manage, they stuck to the bond on my lashes with EASE! I love the way these look, and now I’m going to test how long they can really last. The box states if you apply double the product, they could last about 10 days. We will see about that!

Edit: I’ve tried a few times now and these last me two to three days. (I also have watery eyes)." —Desi

Get it from Amazon for $18.12.

You'll get five pairs of magnetic lashes and the liner!

Promising review: "I have been getting lash extensions for almost a year, and it is so expensive to get them done every two weeks, and they damage the natural lash. I wanted to get something more affordable, less damaging to the natural lash, and something I could take with me on my European vacation. I came across a TikTok video and saw someone using this product. I purchased this product and another one I found on Amazon that was highly rated. This Magnetic 3D & 6D kit was by far more superior than the other kit! The kit not only lasted me through the three weeks of my vacation, but I have been home for another three weeks, and I'm still wearing the lashes daily. I use the All-in-1 Micellar Cleansing Water to remove the eyeliner, and it removes easily. I will no longer go back to lash extensions." —Amazon Customer

Get an eight piece set from Amazon for $15.18 (available in three sets).

OOOOH! I have this and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought.

Promising reviews: "Best mascara I’ve ever used. My eyes are very sensitive and this mascara doesn’t bother them at all. I can put it on at 6 a.m., and it won’t flake off into my eyes or smudge at all even at 3 or 4 in the morning after a night out. I’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging, but I just wake up and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara, and somehow this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won’t be disappointed if you buy it." —Katie H.

"Recently removed my eyelash extensions, and it felt like my natural lashes were so so short because I’m used to how good the extensions look. Tried other mascaras, and they did nothing for the length. Finally tried this one because of TikTok, and HOLY COW! SO MUCH LENGTH! Buy it!!!" —Megan V.

Get it from Amazon for $9.62+ (available in nine shades).

Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

"It's not just a TikTok fad, it really works! You MUST blow dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts 1–2 showers without need for reapplication. No scent!" —Shay R.

Get it from Amazon for $26.60.

Promising reviews: "Highly recommend. Learned about it as several influencers used it on TikTok. Tried it, and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job!" —Binnyx1

Get it from Amazon for $9.

This baby comes with 225 adhesive gems in multiple colors and shapes. Pick your fave gem disc, load the Blinger, insert your hair, click down, and boom! You've got Maddy Perez–style hair!

Promising reviews: "These hair gems are my new favorite thing. The gems are easy to take off but at the same time stay on incredibly well. I had them on my hair the entire weekend, and I don’t think a single one fell off! So fun and received compliments everywhere I went." —Lauren D.

"Not just for kids!! I saw this on TikTok and regret nothing about buying it. Super cute for festivals or any concert." —Victoria

Get it from Amazon for $49.99.

Tower 28 is a LA-based, woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.

Promising review: "My 17-year-old daughter has suffered from horrible acne for about six years now. We have tried everything — acne kits, cleansers, lotions, different prescriptions, peels, lasering, among other things. I had seen the SOS spray on TikTok and had read through so many reviews. I decided to just buy it and get her to try it. Well, after two weeks her face has cleared up by about 80%. The best part is her senior graduation is this weekend and she never thought she would have clear skin for graduation. She has been in tears several times looking at her skin in disbelief. Her acne is mostly gone, the redness has disappeared and her skin is getting smoother every day. She also said it feels so amazing and soothing on her skin. We have also been using it on her chest and back, which has worked amazing for the acne and redness in those areas. She has her confidence back!!! Sorry this is so long but I am beyond impressed with what the SOS spray has done for my daughter. Thank You!!!!" —Becky

Get it from Tower 28 for $12+ (available in three sizes) or Amazon for $23.99+ (available in two sizes).

Promising review: "I heard about this brand from TikTok and I decided to give it a try. I naturally have combination skin, but my skin tends to get stripped easily and dry throughout the day. I've tried the hyaluronic acid serum from The Ordinary and I don't have any complaints about it, but this Cosrx was by far so much better for me. I have really sensitive skin so adding newer products to my routine scares me. I had no problems incorporating this stuff into my skincare, and I didn't get any bad reactions or breakouts from it at all. The texture is definitely slimy (but in a good way) and makes your skin feel so smooth and so glowy! After about two months of using it, my skin has much more of a glow to it and is less dry. It has already made my skin feel less tight than normal!! —Ana

Get it from Amazon for $12.49.

Okay, soooo I finally got my hands on this and can not stop wearing it!! The shade it turns on my skin is just GORG. It's like watching a magic trick happen on your face because it changes right on your skin! I seriously haven't worn another blush since I tried this one out because it just makes me look so fresh-faced. Obsessed is an understatement. Oh! Andddd it kinda doubles as a highlight, like, I get the most stunning glow. I love, I love, I love, can't get enough of this stuff.

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.

Check out a TikTok of the BYO Blush in action.

Promising review: "I'm done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer as it magically picks the most complementary shade/hue for the user. Furthermore, I don't feel like I'm wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO Blush!" —JZ

Get it from Youthforia or Amazon for $36.

The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 non-woven wax strips. ALSO! If you prefer to not remove your body hair, that is totally okay! You do not have to wax if that's not your style!

Promising reviews: "I had been seeing a lot of people on TikTok using this kit as an alternative to shaving, and it looked so easy and convenient and it in fact was! I had no trouble using it, and I don't think I will ever go back to shaving!" —Kassidy S.

Get it from Amazon for $39.99.

Blume is a woman-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

I finally got my hands on this stuff and it is the truth. My skin is brighter, glowing, and super duper clear. I also got the fade serum and honeyyyyy, let me tell you. My dark spots, dark spots I've never been able to get rid of, gone! I have marks on my nose from my glasses, faded away. I am a Blume stan now. I love my skin, but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin, and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products have become staples in my skincare routine.

Check out a TikTok of the Meltdown Acne Oil in action.

Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U BLUME! xoxo" —Kaitlin A.

Get it from Blume for $28+ (available in two sizes) or Amazon for $26+ (available in two sizes).

Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with, I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot and I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria W.

Get it from Amazon for $9 (available in 20 shades and three sizes).

Spoiled Lip Cosmetics is a Florida-based small business that specializes in the cutest of cute makeup.

Watch TikTok makeup guru Mikayla Nogueira review and apply this palette here.

Promising reviews: "I purchased this palette after seeing it on Mikayla Nogueira's TikTok account. I needed blue eye shadows to match a bridesmaid dress in August. I've been playing with the shadows, and they look so good on my pale skin and are so buttery smooth. I'm glad I've been turned onto your brand." —Amy M.

"This along with two of the neon loose pigments were my first purchase from this brand, and I am so impressed!! I already want more haha! The mattes are so soft yet so pigmented, and the duochromes??? BEACH. I was not prepared. They are stunning! Not to mention this packaging/theme is so perfect. A must-have for makeup collectors and/or anyone who wants a more colorful palette. But even then, the nude shade in the top/center spot is a new go-to for me. One last thing, I was skeptical of the magnetic lid, but it has not been a problem for me at all! I actually kinda like that I can hold the mirror and leave the shadows sitting on the counter while I work. Thanks for a great first experience with your brand! I’ll be back!" —Hannah N.

Get it from Spoiled Lip Cosmetics for $25.

Promising review: "Ok so I found out about this life changing device on TikTok. I've always wanted these kind of beach wave curls but no matter what I did or what I tried, my hair would never look how I wanted. Well, let me tell you, this thang does exactly what it should. It is seriously the best hair tool ever, so if you're looking for the absolute perfect beach waves, then do yourself a favor and just get it." —Rachael

Get it from Amazon for $32.99 (available in three colors).

Promising review: "Someone on TikTok said her (young looking) grandmother used this — I love it to deal with what allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGIrl

Get it from Amazon for $18.99+ (available in 12 colors).

Promising reviews: "I found this on Amazon through social media. When TikTok became popular during the pandemic, this face powder kept coming up on my FYP because I watched a lot of make up videos and I had to try it!! This is my third purchase, and let me tell you, it lasts!! The scent is perfectly light, it blends well with any concealer or foundation (and I’ve tried many!) It’s got a little pigment so it gives you the final bit of color at the end of putting your face on and isn’t translucent like so many — which in my opinion, can make me look ghostly. The cost is the icing on the cake! Where would anyone ever find this much product at this price?!? Give it a try — you won’t be disappointed!!" —Julia M.

Get it from Amazon for $12.95+ (available in six colors and three sizes).

Splashes Lashes is a woman-owned small business created by two besties who were inspired by the hit HBO show Euphoria.

Watch TikTok makeup guru Mikayla Nogueira apply these lashes here.

Soooo, I personally stumbled upon these one day during a day of TikTok scrolling in lockdown. If I could describe my style it'd be a mix of Lisa Frank, Bratz dolls, and Maddy Perez from Euphoria and these SCREEEEEAMED all of those things for me. I also just like to do things that are kinda just unique that not everyone else is really doing. I receive compliments on my Splashes Lashes every time I wear them simply because no one's seen anything like them. They're super fun and take a regular-degular makeup look to the extreme. These are seriously probz my favorite lashes, and I own, like, an entire drawer of these babies. They're super cute, comfortable, and lightweight. I feel like Lizzie freakin' McGuire or a 2000s icon. Loveeee these so so much. Oh, and noooo the decals aren't annoying or in your eye all day, they're just like normal lashes.

Get it from Splashes Lashes for $11 (available in a variety of colors and styles).

Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok, and I consider it one of my best skincare purchases." –APS

Get it from Amazon for $15+ (available in two sizes).

Promising reviews: "Saw this recommended from a TikTok makeup guru and never looked back. Was disappointed in the Beauty Blender’s quality and price and finally decided to make the switch. This product blends so well and doesn’t leave smudge strokes like how the Beauty Blender does. You get six sponges for the fraction of the price of a Beauty Blender! 5/5 would definitely recommend for the beauty babes!" —Michi Drinks Matcha

Get a six-pack from Amazon for $9.95.

Promising reviews: "I’ve always struggled with curling my hair with a curling iron and I never perfected it with a straightener either BUUUUT I saw someone use this on TikTok and had to splurge, and I do not regret it one bit. It is smooth, does not pull the hair, and gives me the beautiful curls and waves I’ve been dreaming of. Worth every pretty penny." —Chelsey S.

"I totally recommend buying this hot iron! My hairstylist told me about it and now the only time she'll be seeing me is for a color or trim. I can get salon results with this hot iron! I love love love love it." —Ceannda B

Get it from Amazon for $189.99.

Promising review: "I got this after seeing a recommendation on TikTok and it's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne

Get it from Amazon for $14.57+ (available in two sizes).

Reviews have been edited for length and/or clarity.

Promising reviews: I’ll never try another setting spray. If I have to sell a kidney then so be it, I will have this spray!Promising reviews:The discoloration on my cheeks from a few-years-old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference.looks less roughI have scars, stretch marks, and acne that are healing or disappearing literally overnight. It’s hands down some of the best stuff I’ve ever gotten my hands onI have oily, acne-prone skin and use a prescription retinol to control thingsA dime-size amount covers my entire face, because it's translucent it leaves absolutely no white cast, and 10 minutes after putting it on, my face just feels like I applied a little bit of a nice moisturizer or makeup primerPromising reviewvery pleasant finishing touchPromising reviews:All I can say is, wow! This cream must have been dropped from Heaven because it has saved my fried hairI have used this product three times so far and have noticed a significant difference in my hairI feel this product has made a huge difference with shedding, tangles, dryness, and breakagePromising reviews:Used it twice now and OH. MY. LANTA it’s not damaged and it is visibly SO much healthierI have the healthiest hair I’ve had since being a home hairdresser. I used this mask one time, and the difference it made was ASTRONOMICAPromising review: "It is the first plumper that actually works for me It made a noticeable difference and made my lips look like I had fillerPromising review: I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing!this mitt doesn't leave my skin irritated at all. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturizedPromising review: They blend in seamlessly with my hair, they're a beautiful color, and I'm so excited to style them considering it’s 100% real hair. Another plus is how easy they are to use.Promising reviews: " I am noticing the difference!They say to give it four weeks to really see the difference, but I was already seeing it by week twoone day, I got home and washed my face and for some reason, I couldn't get the rest of my eyebrow pencil off — IT WAS MY ACTUAL EYEBROW!Promising reviews:an affordable product for people like me that have a very thin line for eyebrows due to YEARS of pulling them outthis product adds a brow to where I have NONE and darkens the fine line I have lasts about 3–4 days on averagePromising review: feels so moisturizing, I could wear this all day.Not tacky or too sticky. Promising review: stuck to the bond on my lashes with EASE!love the way these look,these last me two to three daysPromising review:This Magnetic 3D & 6D kit was by far more superior than the other kit! The kit not only lasted me through the three weeks of my vacation, but I have been home for another three weeks, and I'm still wearing the lashes daily.I will no longer go back to lash extensions." Promising reviewsI’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging, but I just wake up and the mascara still looks freshThe volume and thickness is amazing.this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes.Finally tried this one because of TikTok, and HOLY COW! SO MUCH LENGTH! Promising reviews:In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. Lasts 1–2 showers without need for reapplicationPromising reviews: Better than all the expensive brands I had tried before. Smooth application and does an excellent job!" Promising reviews:my new favorite thingeasy to take off but at the same time stay on incredibly wellfun and received compliments everywhere I wentregret nothing about buying it. Super cute for festivals or any concert.Promising review:after two weeks her face has cleared up by about 80%.She has been in tears several times looking at her skin in disbelief. Her acne is mostly gone, the redness has disappeared and her skin is getting smoother every dayfeels so amazing and soothing on her skinbeyond impressed with what the SOS spray has done for my daughter.Promising review: Ihad no problems incorporating this stuff into my skincare, and I didn't get any bad reactions or breakouts from it at all. makes your skin feel so smooth and so glowy! After about two months of using it, my skin has much more of a glow to it and is less dry.It has already made my skin feel less tight than normal!! —Ana Promising review:it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well.magically picks the most complementary shade/hue for the user. the oil formula is nourishing for my skinPromising reviews: it looked so easy and convenient and it in fact was! I had no trouble using it, Promising reviewthis stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. Promising review:I have purchased this three timesIt's totally worth all the hype on TikTok.It gives me full coverage, and I look flawless all day.don’t need to blot and I am very oilybest powder I have tried since Mac Studio FixPromising reviews: I've been playing with the shadows, and they look so good on my pale skin and are so buttery smoothI am so impressed!! I already want more haha!The mattes are so soft yet so pigmented, and the duochromes??? BEACH. I was not prepared. They are stunning!Promising review:if you're looking for the absolute perfect beach waves, then do yourself a favor and just get itPromising review:It's cool and sculptingPromising reviews:This is my third purchase, and let me tell you, it lasts!!blends well with any concealer or foundation It’s got a little pigmentPromising review:It made my skin smooth, clear, and hydrated. I consider it one of my best skincare purchases.Promising reviews: This product blends so well and doesn’t leave smudge strokes You get six sponges for the fraction of the price of a Beauty BlenderPromising reviewshad to splurge, and I do not regret it one bitsmooth, does not pull the hair, and gives me the beautiful curls and waves I’ve been dreaming of. Worth every pretty pennyMy hairstylist told me about itI can get salon results with this hot ironPromising review:I got this after seeing a recommendation on TikTok and it's been a lifesaver for meIt’s been helping keep my skin clear while not drying it